EasySend Analytics Introduction
The following article describes EasySend’s analytics module. It explains how to navigate to the module and its structure.
EasySend’s analytics module was created to empower customers to make better data-driven business and operational decisions while boosting their business outcomes.
Each customer has personalized responsive dashboards that enable them to view different information such as:
- Processes conversion rates
- Organization performance evaluation
- Revenue analysis
- Trends identification
Data in the dashboards is displayed in a rich variety of visualization types that can be adjusted to different filters.
(See Figure 1 and Figure 2)
To access EasySend Analytics, perform the following steps:
Figure 1: Navigating to EasySend Analytics
- Click Measure (1).
- Click EasySend Analytics (2).
The EasySend Analytics screen appears:
Figure 2: EasySend Analytics
Figure 3 and Table 1 describe the structure of the EasySend Analytics screen.
Figure 3: EasySend Analytics Screen
Table 1: EasySend Analytics Screen
The default tab displays information about:
Displays process analysis information and page visits information
Displays dashboards that were created by authoring users in your environment
Enables to filter the displayed information according to the:
Displays information according to the selected tab
Enables to perform authoring actions
EasySend analytics is live and updates all the time. It receives data to display from three different resources:
- The Model
- The Webflow
- Live processes
- It is important to note that the analytics data is displayed only for process that were deployed to a production environment.
- For additional information about the Model and processes as a source of data, click here (TBD).
(See Figure 4 and Figure 5)
The Webflow provides information about the pages that comprise the digital process. For example, when building a Webflow and adding pages, each page will receive a unique name and its analysis will be displayed under the Process analysis tab and Page Visits.
Figure 4: Webflow Example
When changing and deploying a Webflow a new version of it is created. Versions are available to view when clicking the icon (1). Versions tracking is important when displaying Page visits analysis.
Figure 5: Versions
For additional information about the Process Analysis tab, click here (TBD).