EasySend Analytics Introduction

Article Overview

The following article describes EasySend’s analytics module. It explains how to navigate to the module and its structure.

Analytics Module Overview

EasySend’s analytics module was created to empower customers to make better data-driven business and operational decisions while boosting their business outcomes.

Each customer has personalized responsive dashboards that enable them to view different information such as:

• Processes conversion rates
• Organization performance evaluation
• Revenue analysis
• Trends identification

Data in the dashboards is displayed in a rich variety of visualization types that can be adjusted to different filters.

How to Access EasySend Analytics

(See Figure 1 and Figure 2)

To access EasySend Analytics, perform the following steps:

Figure 1: Navigating to EasySend Analytics

1. Click Measure (1).
2. Click EasySend Analytics (2).

       Result:

       The EasySend Analytics screen appears:

Figure 2: EasySend Analytics

EasySend Analytics Structure

Figure 3 and Table 1 describe the structure of the EasySend Analytics screen.

Figure 3: EasySend Analytics Screen

Table 1: EasySend Analytics Screen

EasySend Analytics Data Sources

EasySend analytics is live and updates all the time. It receives data to display from three different resources:

• The Model
• The Webflow
• Live processes

Webflow as a Data Source

(See Figure 4 and Figure 5)

The Webflow provides information about the pages that comprise the digital process. For example, when building a Webflow and adding pages, each page will receive a unique name and its analysis will be displayed under the Process analysis tab and Page Visits.

Figure 4: Webflow Example

When changing and deploying a Webflow a new version of it is created. Versions are available to view when clicking the icon (1). Versions tracking is important when displaying Page visits analysis.

Figure 5: Versions