1. EasySend Analytics Introduction

Article Overview

The following article describes EasySend’s analytics module. It explains how to navigate to the module and its structure.

Analytics Module Overview

EasySend’s analytics module was created to empower customers to make better data-driven business and operational decisions while boosting their business outcomes.

Each customer has personalized responsive dashboards that enable them to view different information such as:

Processes conversion rates
Organization performance evaluation
Revenue analysis
Trends identification

Data in the dashboards is displayed in a rich variety of visualization types that can be adjusted to different filters.

How to Access EasySend Analytics

(See Figure 1 and Figure 2)

To access EasySend Analytics, perform the following steps:

Figure 1: Navigating to EasySend Analytics

Click Measure (1).
Click EasySend Analytics (2).

Result:

The EasySend Analytics screen appears:

Figure 2: EasySend Analytics

EasySend Analytics Structure

Figure 3 and Table 1 describe the structure of the EasySend Analytics screen.

Figure 3: EasySend Analytics Screen

Table 1: EasySend Analytics Screen

Number	Icon	Name	Description
1	-	Overview	The default tab displays information about: Transactions Top processes Conversion rates
2	-	Process analysis	Displays process analysis information and page visits information
3	-	Business Insights	Displays dashboards that were created by authoring users in your environment
4		Rest/Undo/Redo	Enables to: Reset any changes to the displayed data Undo changes Redo changes
5	-	Controls	Enables to filter the displayed information according to the: From/To Date Business group or process
6	-	Display area	Displays information according to the selected tab
7	-	Edit Mode	Enables to perform authoring actions

EasySend Analytics Data Sources

EasySend analytics is live and updates all the time. It receives data to display from three different resources:

The Model
The Webflow
Live processes

NOTE

It is important to note that the analytics data is displayed only for process that were deployed to a production environment.

Webflow as a Data Source

(See Figure 4 and Figure 5)

The Webflow provides information about the pages that comprise the digital process. For example, when building a Webflow and adding pages, each page will receive a unique name and its analysis will be displayed under the Process analysis tab and Page Visits.

Figure 4: Webflow Example

When changing and deploying a Webflow a new version of it is created. Versions are available to view when clicking the icon (1). Versions tracking is important when displaying Page visits analysis.

Figure 5: Versions